Set the fog machine to maximum fog, cue the spooky music, pan across the graveyard. Now get a close-up of the coffin opening as a hairy, claw-like hand emerges. Wait, wait, CUT! Is this a werewolf picture or a vampire picture? Werewolves don’t sleep in coffins. Oh, sorry, yes, yes I do want to get paid, fine. Places everyone, aaand action!